How to successfully conduct a market research survey for your business?
Best practices for a successful market research survey for your business
Today, there is an explosion of companies and organizations seeking solutions in the field of survey and market research. To better develop your activities, it is important to know the best practices and pitfalls to avoid.
Let’s discover how to conduct an effective survey by taking a closer look at the different methods used by professionals. Let’s also explore the types of questions to ask the client to obtain accurate information about their target population.
Polls and business
A poll is a survey that collects accurate data from a sample of the population for a specific purpose. As a survey professional, Bloo Digital offers companies, associations and governments a solution to collect consumers’ opinions and help them make informed decisions.
What are the means available to conduct a survey?
There are several ways to conduct a survey depending on the type of project and expectations. The most commonly used tools include web-based questionnaires, mailouts, telephone-based modules and face-to-face (or in-depth) interviews.
Each has its own advantages and disadvantages that should be considered before choosing the most suitable one
What are the characteristics of these means?
Web-based questionnaire : Its main advantage is that it can reach a wide variety of people quickly, without being too costly if you want to increase the size of the panel. However, some people do not have a computer or access to the Internet.
Mailing : This is very cost-effective because it can cover a large geographic area over a longer period than a web questionnaire. However, the likelihood of a large number of questionnaires being missed is much greater.
Module completed by phone : This method is particularly useful if you want to obtain information instantly or if your target population does not have access to the Internet. However, the overall cost of the process is much higher.
Face-to-face (or in-depth interview) : This type of survey can offer immediate results and allows you to capture additional information that other methods do not. However, it is one of the most expensive methods to implement and is limited to a certain number of people.
Best practices for a successful survey
There are different criteria that must be considered in order to have a successful market research survey for your organization.
At Bloo, we focus on :
- The choice of the type of questionnaire is essential and depends on the purpose of
- the survey and the target audience.
- The location of potential respondents must be carefully planned to cover the entire
population What are the criteria to consider for a successful survey?
Choice of questionnaire: Most projects use either a self-administered questionnaire (web or paper) or a telephone or face-to-face interview questionnaire. It is important to choose the one that best suits the project and the target audience.
Questioning : Each question must be clear, understandable and unambiguous so that the answers provided are accurate. In addition, it is important to be consistent throughout the questionnaire and to ask relevant questions that serve the purpose.
Location : finding the right location to get the best results can make a big difference as locations often determine the size of the audience and can directly influence the quality of the results obtained.
Promotion : Promotion is essential if you want to collect enough data and get representative results. Use the appropriate channels (search engines, websites, social networks) to promote your survey to your target audience.
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